SUNMUD is a high-performance sustainable sunscreen brand offering mineral-based sunscreens and solar serums in sustainable packaging. Their mission is to provide effective sun protection without harming the environment, so you can enjoy the outdoors without compromise. Co-founded by Maricruz Carrillo, SUNMUD stands at the forefront of eco-conscious sun care, ensuring that the products you use protect both your skin and the planet.
Since 2016, Earthwell Refill has been helping San Diegans reduce plastic waste. This zero-waste refill shop located in Kensington allows customers to refill personal care and household products, such as shampoos, lotions, dish soap, and laundry detergent. The business is led by Katrina Oprisko, and they are on a mission to help customers eliminate waste while treating the Earth well.
SAVRcup provides custom reusable cups, lids, and straws, helping businesses and individuals reduce their reliance on single-use plastics. Founded by Rachael Petter-LaManna, SAVRcup offers eco-friendly alternatives that are affordable for everyone, ensuring sustainability is accessible.
Axiom of Purpose is a marketing firm that focuses on aligning purpose-driven brands with people who care. By specializing in branding, marketing, and communications strategies, Axiom ensures that businesses can connect with socially and environmentally conscious audiences. Revekka Balancier leads the firm with the vision of a world where purpose is central to every successful brand.
Evolution Affairs is a woman-owned, people-first consulting agency specializing in political strategy, community development, and organizational leadership. Co-founder Rita de la Fuente and her partner empower organizations to drive transformative climate action, social impact, and health equity, offering strategic guidance to navigate complex challenges.
The Bountiful Bag offers upcycled products made from plastic waste, rescuing materials from industries like beer, entertainment, and home decor. By giving new life to discarded materials, they help reduce landfill waste and create sustainable products. Founded by Fiorella Borkert, the business is committed to reducing environmental harm while delivering stylish, eco-friendly products.
Nadi Marketing is a Latina-owned marketing agency that specializes in empowering sustainable, purpose-led businesses and nonprofits through partnership marketing. This innovative marketing approach includes creating co-marketing campaigns, hosting social impact and cause marketing events, developing ambassador and sponsorship programs, and fostering brand partnerships. Led by Erika Rodriguez, Nadi Marketing donates 1% of its revenue to environmental organizations.
MuXu Creations transforms preexisting materials into functional, stylish pieces, blending sewing with watercolor art. By using vintage textiles, deadstock fabrics, and swatches, they create unique, sustainable fashion items. Ainara Calahorra Romillo runs the studio, where mindful consumerism and sustainability are core principles. MuXu encourages customers to embrace alternatives to fast fashion and supports a circular economy.
Support San Diego’s Sustainable Businesses
These BIPOC-owned sustainable businesses are leading the charge in eco-conscious innovation, circular economy practices, and mission-driven impact. Whether you’re looking for zero-waste shopping, sustainable fashion, or marketing support for your own mission-driven brand, these businesses offer incredible ways to shop with purpose.
Want to discover more sustainable businesses? Explore Tidal Pages BIPOC-owned business directory and support brands that are making a difference all year long.

Erika Rodriguez
Erika Rodriguez is the founder of Nadi Marketing, a partnerships marketing agency focused on sustainability. She is the founding partner of TIDAL PAGES, San Diego’s BIPOC-owned business directory, created to make it easy to find and do business with people of color across the county.













