Running a business takes a village, and finding the right support can make all the difference. Whether you need branding, marketing, IT support, HR consulting, or business strategy, there are incredible BIPOC-owned businesses in San Diego that specialize in helping other businesses grow and thrive. These service-based businesses bring expertise, creativity, and purpose-driven solutions to the table—ensuring you have the resources to succeed while supporting diverse entrepreneurs in your community. Here are some of the top BIPOC-owned businesses offering essential services for your business needs.
Branding, Web & Graphic Design
Benthic Studio is a San Diego-based branding and design studio, led by Irlanda Navarro, specializing in purpose-driven brand identities for businesses that want to make a meaningful impact. Their work has been featured in Vogue, Forbes, and The New York Times, and they focus on collaborating with BIPOC founders, small businesses, and mission-driven organizations. From logo creation and website design to illustration and brand strategy, Benthic Studio helps businesses build visual identities that resonate.
That One Couple is a husband-and-wife design agency specializing in branding, graphic design, web design, and Webflow development. With over 35 years of combined experience, Jess Cruz-Abalos and Nelson Abalos Jr. work closely with women- and BIPOC-owned businesses, ensuring their brand presence is both strategic and impactful.
Mint and Merit is Melissa Monroy’s creative studio, who loves working on brand identity, editorial design, and social-good projects. With a passion for meaningful work, Melissa helps businesses craft compelling visuals that tell their unique stories and drive impact.
Marketing & Digital Strategy
Founded by Luis Quiroz, Trending Socials is a BIPOC-owned business focused on digital marketing, social media strategy, and viral campaigns. Their mission is to empower small and medium-sized businesses—especially those in underserved communities—by providing culturally relevant marketing solutions that drive engagement and growth.
Rachel K Group specializes in business consulting at the intersection of brand, marketing, and company culture. Founded by Rachel Cross, the firm works with businesses of all sizes—from startups to Fortune 500 companies—to strengthen brand messaging, enhance customer experience, and foster a positive workplace culture.
IT & Technology Solutions
With over 22 years of experience, Patrick Salvatierra founded Simplicity IT to provide managed IT services, cybersecurity, helpdesk support, and vCISO consulting for small businesses. Focused on industries like manufacturing and professional services, Simplicity IT delivers enterprise-grade solutions with a human-centered approach, ensuring businesses stay secure and efficient.
Business Consulting & HR Solutions
Lucid HR Solutions offers expert HR services, from compliance and employee relations to workplace culture and leadership development. With over 20 years of experience, Jeanette Badal and her team ensures businesses have the right HR strategies in place to support long-term growth.
Steffi Reyes-Thomas, founder of Holistic-Spaces Design Consultancy, brings a unique perspective to business and design. As an Afro-Chicana holistic designer, she integrates wellness, sustainability, and neuroaesthetics to help businesses create spaces that enhance well-being, productivity, and inclusivity.
Media & Community Engagement
KSDY 50 is an independent bilingual TV channel, founded by Jorge Cordova, dedicated to serving San Diego’s Hispanic community. With a focus on local news, cultural events, and community-driven content, KSDY bridges the gap between English and Spanish-speaking audiences while amplifying diverse voices.
Support BIPOC-Owned Businesses Today
No matter what stage your business is in, these BIPOC-owned businesses offer the expertise and solutions to help you succeed. By working with these service providers, you’re not only investing in your business but also contributing to a more diverse, inclusive, and equitable economy.
Looking for the right business services? Browse business categories and discover more BIPOC-owned businesses today on Tidal Pages.
Erika Rodriguez
Erika Rodriguez is the founder of Nadi Marketing, a partnerships marketing agency focused on sustainability. She is the founding partner of TIDAL PAGES, San Diego’s BIPOC-owned business directory, created to make it easy to find and do business with people of color across the county.